The pursuit of the complete player
Built For Ice + is an athletic training centre that has been building athletes since 1995. Originally a hockey-focused off-ice strength and conditioning program called “Built For Ice”, owner Mike Cowan has trained over 750 hockey players ranging from the NHL, OHL, NCAA, U Sports, & European Pro. Today, we have added a + to the Built For Ice name to include all athletes who are interested in enhancing their skills and improving their game, no matter which sport they play.
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Mike Cowan
Owner & Operator, Coach